Get Faded
dosist is a globally recognized, modern wellness company empowering people to naturally manage their health and happiness through dose-controlled cannabis therapy.
Brief
Create an OOH campaign that introduces America to dosist dose pens.
Insight
Many people still believe that cannabis has only one use.
Idea
Introduce people to the healing power of smoking cannabis with billboards that show pain, anxiety, and insomnia fading away.
Execution 1 - Sleep by dosist
A digital billboard that shows the word insomnia fading away in a puff of smoke.
The smoke is the same color as the box for the sleep by dosist pen.
Execution 2 - Calm by dosist
A digital billboard that shows the word anxiety fading away in a puff of smoke.
The smoke is the same color as the box for the calm by dosist pen.
Execution 3 - Relief by dosist
A digital billboard that shows the word pain fading away in a puff of smoke.
The smoke is the same color as the box for the relief by dosist pen.
