Pop Up For The Planet

Vans is an American manufacturer of skateboarding shoes and related apparel.

Brief
Welcome in new consumers without alienating long-time devotees.

Insight
Environmental sustainability has become a significant priority influencing the shopping choices of young consumers.

Idea
Increase Vans appeal to Gen Z with a pop-up store that encourages visitors to recycle their old shoes.

Execution 1 - Pop Up Store
Visitors can recycle old sneakers of any brand, learn more about Vans sustainability goals, purchase the Vans Eco Theory line, and participate in workshops to learn how they can live more sustainably.

Execution 2 - OOH
Chalk art is placed near the pop-up store with shocking statistics about sustainability with a call to action and QR code for the viewer to learn more.