Easy As Pie

Easy As Pie

Squarespace makes it easy to build a brand and sell online. Our goal is to help everyone who wants to be an entrepreneur build a thriving business around their passion.

Brief
Create an integrated campaign that convinces first-time entrepreneurs that Squarespace can help them embrace the messiness of getting a business off the ground.

Insight
There is a lot of messy work that goes into starting a business.

Idea
Ease the minds of first-time entrepreneurs by poking fun at the juxtaposition between a beautiful Squarespace site and the messy work that goes on behind the scenes.

The scene opens to a beautifully designed website for baked goods.

Transition to a baker covered in flour.

They place a pie on the counter and snap a photo of their creation.

They walk over to a laptop and quickly add this photo to their Squarespace site.

The baker smiles as smoke billows in the background.

You hear the smoke detector go off as the baker runs off-screen.

(VO) We can’t save a burnt pie, but we do have easy-to-edit website templates.