Seeing Stars

Somewhere Good is a new social media platform that aims to have community and people of color at the core. The mobile app will connect people and then foster that connection across diverse interests.

Brief
Come up with a launch idea that makes Somewhere Good the first-choice platform for people of color.

Insight
Black content creators are not the face of social media, similar to black astrologers who aren’t the face of modern astrology.

Idea
Bring followers of astrology to Somewhere Good by creating a drone light show in collaboration with popular black astrologers.